Split-screen graphic with a football on a stadium field on the left and a golf ball on a course on the right. The left side is blue with football graphics, the right side is green with golf course scenery. Center text reads 'Building YouTube Channels' and includes the logos for FanDuel, with additional text for football and golf.

Building FanDuel's Football & Golf YouTube

Focus: Launching and growing two niche YouTube channels through production, packaging, publishing, and audience strategy.

Graphic presentation titled 'Rethinking Fanduel's YouTube Strategy' featuring a growing channel graph, a YouTube logo, a notebook with 'YouTube Strategy' written, and social media growth metrics.

Rethinking FanDuel's YouTube Strategy

Focus: Developing a long term vision centered around recurring formats, audience psychology, and sports entertainment.

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Selected Work

A promotional graphic for a Yankee versus Mets rivalry vlog features a baseball player in a Yankees uniform on the left and a player in a Mets uniform on the right, with New York City skyline and stadium backgrounds.

Yankees vs. Mets Rivalry YouTube Vlog

Focus: Producing a story driven rivalry experience designed to connect with baseball fans beyond the game itself.

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