Hi, I'm Justin.

I don't just enjoy making videos. I enjoy understanding why people choose to come back to a page.

That's the perspective I bring to every project.

I'm currently a Video Content Coordinator at FanDuel, where I work across the YouTube production process from scripting and editing to publishing, packaging, metadata, audience analysis, and channel strategy. My work has included helping grow FanDuel's Football and Golf YouTube channels, producing story driven sports content, and developing long term strategic ideas for the future of the platform.

What keeps me interested isn't simply making the next video. It's understanding the creative decisions behind successful channels. Why do viewers return week after week? What makes one format become a habit while another is quickly forgotten? How do storytelling, packaging, and audience expectations shape the viewing experience?

Those questions have shaped the way I approach every project.

I believe great YouTube is built through consistency, trust, and clear creative direction. Every thumbnail sets an expectation. Every title makes a promise. Every upload teaches viewers what a channel represents. The strongest channels don't just earn clicks. They give people a reason to come back.

Whether I'm producing a video, analyzing performance, or thinking through a long term content strategy, my goal is always the same: create experiences that audiences want to return to.

I'm excited by opportunities where production, storytelling, and strategy come together to build something that lasts.